The Powerful Stories of Students
Located in Knoxville, TN, Webb School of Knoxville is a coeducational, college preparatory, independent day school for grades Pre-K–12. We developed a custom video strategy for them that included a flagship brand film as well as videos for a targeted audience.
More Than a Classroom
In this brand film, we highlight the academic side of Webb, but also that it's more than just a school. They take a holistic approach to teaching the student and developing their character. Instead of just listing their statistics and attributes in a video, we chose to tell the story of the Webb family through Niki, a student who embodies the best that Webb has to offer.
One of the most pivotal times for Webb as a private school is having children and parents enroll with Webb at an early age. We chose to speak directly to the parents that are considering enrolling their young children by sharing the story of how Webb has impacted Parker and gave him back the joy of learning that was once lost.
If you are looking for a private school in Knoxville, there are likely several schools being considered. We felt it's important to share how Webb is unique and different from the other options, but to hear the info straight from the students themselves. We wanted to show the energy of the campus through this video.