A Firefighter's Journey to Crossfit Gold

Our team ventured from Knoxville, TN down to Ft. Lauderdale, FL to create a series of videos featuring firefighter and athlete, Ron Ortiz. Ron is a career firefighter who is also a multi-time Crossfit Games medalist in the Master's Division. At 53 years old, Ron is in the best shape of his life, and is an inspirational voice in the firefighter and Crossfit worlds alike.

Inside the Mind of a Champion

When you have the opportunity to tell a story, the most important, yet challenging, piece is to truly understand your main character. We never script our interviews because we want our subjects to look natural on camera. Our producing team discussed with both Ron and his wife ahead of our production via Skype to get to know them on a personal level and better understand their story. After doing all the pre-production research, our team could now craft a story that was authentic and meaningful for the firefighter community.

Ron Ortiz2

Our Video Campaign

See below for a snapshot of the variety of ways that we shared the story and expertise of Ron.

Flagship Film

Segment Videos

Micro-Content

"Change one thing a month in a positive way. In the end, you'll be able to look back on it and feel so much better about where you came from."

Ron Ortiz